What Is Chatter In Salesforce? Benefits of this Collaboration Tool

Chatter In Salesforce

In today’s fast-paced business world, collaboration and communication are more critical than ever. Salesforce, a leading customer relationship management (CRM) software platform, has recognized this need and created a powerful tool to help businesses stay connected and work together more efficiently: Chatter. In this article, we’ll take a closer look at what Chatter is, how it works, and the benefits it offers to businesses of all sizes.

1. Introduction

As businesses grow and evolve, so do their communication needs. In the past, email and phone calls were the primary ways of staying in touch with colleagues, partners, and customers. However, these methods have limitations and can be inefficient, especially in large organizations with multiple teams and departments. This is where Chatter comes in, providing a more modern, collaborative approach to communication.

2. What Is Chatter?

Chatter is a social collaboration tool designed specifically for Salesforce users. It allows individuals and teams to connect and share information in real-time, similar to popular social media platforms like Facebook and LinkedIn. With Chatter, users can post updates, share files, ask questions, and join groups, all within the Salesforce ecosystem.

3. How Does Chatter Work?

Chatter is built on a social networking platform that uses familiar features like status updates, profiles, and groups. Each user has a profile that displays their name, photo, contact information, and activity feed. They can post updates and comments, follow other users, and join groups related to specific projects or topics.

Chatter also includes a news feed that displays updates from all the people and groups a user follows. This feed is fully customizable, allowing users to filter by specific topics or people. Additionally, Chatter integrates with other Salesforce features like Accounts, Leads, and Opportunities, making it easy to share information and collaborate on specific deals or projects.

4. Key Features of Chatter

Chatter offers a range of features designed to help users collaborate more effectively. Some of the most important include:

News Feed

The news feed is the heart of Chatter, displaying updates from all the people and groups a user follows. Users can customize their feed to see only the most relevant updates, and can also like, comment, and share posts.


Every Chatter user has a profile that displays their name, photo, contact information, and activity feed. Users can also add skills, interests, and past projects to their profile, making it easier for others to find and connect with them.


Chatter groups allow users to connect with others who share similar interests or work on similar projects. Groups can be public or private, and can be used for a wide range of purposes, from project collaboration to socializing.

Chatter Questions and Answers

Chatter Q&A is a powerful feature that allows users to ask and answer questions within the Salesforce ecosystem. Users can tag questions to specific topics, making it easier for others to find relevant information.

Chatter Files

Chatter Files allows users to share and

collaborate on files within Salesforce. This feature eliminates the need for email attachments and enables real-time collaboration on documents, spreadsheets, and presentations.

5. Benefits of Chatter

Implementing Chatter in your business can provide numerous benefits, including:

Increased Collaboration and Communication

Chatter makes it easy for teams to work together more efficiently, regardless of their location. With real-time updates and messaging, team members can stay connected and informed, improving overall collaboration.

Improved Efficiency and Productivity

Chatter allows users to work more efficiently by eliminating the need for back-and-forth emails and phone calls. This streamlines communication and helps teams get more done in less time.

Better Knowledge Sharing and Retention

Chatter’s Q&A feature makes it easy for users to ask and answer questions, creating a central repository of knowledge within your organization. This can improve employee training and ensure that critical information is retained and shared among team members.

Enhanced Customer Service

By using Chatter to collaborate on customer accounts, teams can provide more personalized and responsive customer service. This can help increase customer satisfaction and loyalty.

Improved Data Accuracy and Security

By using Chatter to collaborate on data and documents, teams can reduce the risk of errors and ensure that critical information is accurate and up-to-date. Additionally, Chatter’s security features help keep your data safe from unauthorized access.

6. Getting Started with Chatter

To start using Chatter, you’ll need to have a Salesforce account. Once you’ve logged in, you can access Chatter from the navigation menu on the left-hand side of the screen.

To get started, you can create a profile, join groups, and start posting updates. You can also use Chatter to collaborate on specific records, such as Accounts or Opportunities, by clicking on the Chatter tab within those records.

7. Chatter Best Practices

To get the most out of Chatter, it’s important to follow some best practices:

  • Encourage all team members to use Chatter consistently.
  • Use hashtags to organize posts and make them easier to find.
  • Set up Chatter groups for specific projects or teams.
  • Use Chatter to collaborate on specific records within Salesforce.
  • Use Chatter to ask and answer questions within your organization.

Also Know: How To Turn Off Enhanced Profile View In Salesforce


Chatter is a powerful collaboration tool that can help businesses of all sizes stay connected and work more efficiently. By using Chatter to collaborate on projects, share knowledge, and communicate with team members, businesses can improve productivity, enhance customer service, and ensure that critical information is shared and retained.


Is Chatter included with Salesforce?

Yes, Chatter is included with all Salesforce editions.

Can Chatter be used on mobile devices?

Yes, Chatter is available as a mobile app for iOS and Android devices.

How secure is Chatter?

hatter includes a range of security features, including role-based access control and data encryption, to help keep your data safe.

Can Chatter be customized?

Yes, Chatter can be customized to meet the specific needs of your organization.

How can I learn more about using Chatter?

Salesforce offers a range of resources, including documentation, training videos, and community forums, to help users learn more about using Chatter.